Beginning September 18th, Warped Wing Brewing Co. will be transitioning all of its 16 oz. 4-pack can offerings to 12 oz. 6-packs. This will include all of their core beers, seasonal and limited edition runs. In addition, Warped Wing has purchased a versatile bottling line for special limited production offerings.
““We’ve put a lot of time and effort into the decision to transition to a 12 oz. can,” said Nick Bowman, Managing Partner & V.P. of Sales & Marketing. “Last year we engaged in a fairly extensive customer brand survey. What we learned from our customers was that even though they liked our 16 oz. canned beer offerings and thought they were unique, they ultimately prefer 12 oz. 6-pack portioning. This was a practical decision that also gave us the opportunity to evolve our brand look and feel. Consumers will see a slightly modified design of the cans. This new packaging decision also runs in parallel to a ramped up retail presence this Fall” said Bowman.”
(Source: Read more on Brewer Magazine)