Platform Beer Prepares to Open 3 New Taprooms
Aiming to establish a deeper connection in one of the key out-of-state markets where it distributes, one of our clients, fast-growing Ohio brewery Platform Beer Co. has announced plans open a brewery and taproom in Pittsburgh later this year.
Platform co-owner Justin Carson said the company expects to produce as much as 3,000 barrels on-site in Pittsburgh, and it will also install a canning line in order to fuel off-site distribution and on-site, direct-to-consumer sales.
In December, Platform launched a year-round hard seltzer brand featuring a rotating flavors, and the reception from retailers has been strong, according to Carson. Prior to launching, Platform pre-sold more than 2,400 case equivalents of its first flavor, Black Cherry (5 percent ABV, 110 calories).